In October 2016 both Apple and Microsoft made their keynotes. Apple announced its long-awaited redesigned MacBook Pro with Touch Bar. Microsoft unveiled the first of its kind Microsoft Surface Studio with Microsoft Dial a day ahead of Apple. Instant sadness. Microsoft stepped into the future, leaving Apple behind. I could imagine Steve Jobs churning in his grave.
My iMac, iPhone, and MacBook Pro suddenly looks like ancient tech compared to the Surface. I could see the great things that Surface can introduce for graphic designers going forward.
Microsoft made innovations for designers like me. While Apple thought little of me and the graphic design profession and our need for better tools. They just want to push the same old machine. There was no brave innovation. Microsoft on the other hand put out something so new on the market, risking customer ire with unforeseen bugs and glitches associated with new tech. It was risk well-taken!
I’m not alone, I bet my balls that Microsoft caught the eyes of a lot of graphic designers. For years we’ve dreamt of designing with our hands ala Tom Cruise in Minority Report. We’ve expected Apple to pull it off since they’re the ones who pioneered the touch interface for the masses. But nooo! They didn’t take a hard look at creative professionals who on the early days adopted and loved their computers. Instead they offered the same old, same old tech.
Microsoft it seemed came down from heaven with Da Surface! I don’t need a Wacom tablet anymore. I don’t need to replace my Wacom every time it becomes obsolete or when it doesn’t want to play nice with the new OS X. I don’t need to lust and skip lunch to save for a new Cintiq either, nor do I have the need to buy a separate iPad Pro and Pencil for that matter! I don’t need my specialized mouse built for graphic design. All I need is a Surface.
I also see possible future upgrades when the Surface gets old. The Surface Book 1 works on Surface’s Performance base. I bet you that if Microsoft don’t produce separate keyboard base upgrades for old Surface Books, third party manufacturers will surely do! That means that I might not have to throw away my computer if it gets old. That of course is just pure speculation.
"Whether it’s justified or not I feel like Apple betrayed me. I feel like Apple betrayed graphic design professionals.
Or maybe they just don’t care."
Microsoft steps into the future of personal computing with its Microsoft Surface Studio. Apple responds with a MacBook Pro with Touch Bar. Very sad. I've waited 4 long years for Apple to do something radically different with my workhorse MacBook Pro, not just slightly thinner, slightly faster, slight differences each generation. I know evolution works that way, it's good for organisms but very bad for a computer you'll be spending an arm and a leg and a tail and a nasty ex-girlfriend for!
Every time I look at my iMac and MacBook Pro (and my iPhone for that matter!), I think of a Surface Studio, Surface Book, and Surface Pro. And the more I look at my Macs, the more I hate them. The more I lust for a Surface. So I think after the looooong wait for a MacBook Pro redesign, I will sadly leave Apple and buy a Surface. Hopefully, The Surface is true to their “built to last” claims and could last as long as my old workhorse, a 15” MacBook Pro late 2008.
OS X might be hard to beat and Windows is still crap (something I have to use) but with Microsoft’s new spirit for innovation (not to mention that they started listening to consumer feedback), I think I’d rather risk stepping into the brave new world of Microsoft’s Surface. This is the future.
It's like a deja-vu of the days when Mac was rising. Only this time its Microsoft that's [re]rising. As a professional graphic designer, I really feel let down by the new MacBook Pro. Touch Bar? Meh.